Ten years behind the lens, a psychology degree behind the strategy. Dee creates UGC, photography and video for brands that want content people actually stop for.
One direct point of contact, shooting and editing your content herself, start to finish.
Every technique comes from real campaigns for brands like Ikea, Target and Burberry Beauty, not a curriculum built to sell a curriculum.
A psychology degree plus a decade in the feed means content built to convert, not just to look nice.
Dee Plusch has spent ten years behind the camera, the last several building The Edit by D. A social psychology degree from Western Sydney University shapes how she reads an audience before she ever presses record.
Training at Foodtography School sharpened the styling, lighting and product work that makes a still image stop a thumb mid-scroll. The result: content that looks native to the feed and still does the job a brand needs it to do, whether that's awareness, trust, or a sale.
Off camera, Dee is a single mum raising three girls, and that's exactly where the discipline comes from: every shoot has to earn its place in a tight schedule, so nothing gets sent back half-finished.
“Beauty lives in the everyday: the job is just knowing where to point the camera.”
Beauty and lifestyle reels, brand video collaborations, and styled product & interior photography: a working sample of the range brands book Dee for.
This tends to fit three kinds of people: the brand that knows it needs to show up but doesn't have the time, the creator ready to actually earn from their content, and the parent who wants to feel steady, not just get through the day.
Dee runs the account end to end, planning, posting and staying on top of it, so your calendar stays consistent without swallowing your week.
Photo and video built to stop a scroll, shaped around your brand and shot to convert, not just to look good in a grid.
A clear plan for what gets posted and why, mapped to how it actually moves someone from follower to buyer. No guessing, no posting into the void.
Launches, activations and campaigns captured live on the day, edited fast enough to post while the moment is still current.
Your day documented in a modern, editorial style, the kind you'll actually want to share, not just archive.
For the creator ready to treat this like a business, not a hobby. Dee coaches a small number of people directly on pitching brands, pricing their work and building content that actually pays, sharing exactly what's worked in her own decade doing it. No curriculum, no course library, just direct access.
For the parent who wants to feel steady, not just survive the day. Dee shares the practical tools she uses to regulate her own nervous system first, as a single mum of three, so parenting comes from a calmer place instead of a reactive one.
Every package is tailored, from a single UGC video to a full monthly retainer.
Four working guides pulled straight from her client process: strategy, setup and the fundamentals of showing up on camera.
A 16-page working plan for content that actually converts. Set a 90-day goal, define the one person you're really talking to, build a three-stage content funnel, and stay consistent without burning out, with templates to fill in as you go.
The exact fundamentals Dee used to grow to 42K followers and land 150+ brand deals without ever cold pitching: camera confidence, lighting that makes you look like a pro, picking a niche, and turning your profile into an introduction.
A practical, tick-it-off setup list: the apps to download, the gear to buy, the content pillars to develop and what to film first, so nothing gets missed before you hit post.
Booked a session with Dee? This short walkthrough covers what happens before, during and after your consultation, so you turn up with the right questions and leave with a plan you'll actually use.
The five highest-performing reels on Instagram, ranked by real, verified view counts.
Reviews and comments from the brands and businesses she's created content for. She adds a new one whenever it comes in.
“Dee was a pleasure to work with on this creator campaign for Triple P. She brought a thoughtful and genuine perspective to a sensitive parenting topic, and took real care to make sure the content felt authentic to her experience while still aligning with the brief. She was responsive, open to feedback, and easy to work with throughout the process. The final video felt considered, natural, and well suited to the Stepping Stones Triple P Online program. I’d be very happy to work with Dee again.”
“Dee was fantastic to work with. She was highly efficient, communicated clearly throughout the process, followed the brief exactly as requested, and delivered high-quality content that met our expectations. The entire collaboration was smooth and professional from start to finish. I would definitely recommend Dee to other brands looking for a reliable and talented content creator.”
“Dee is amazing to work with. She has provided us with high quality content and a quick turnaround. Highly recommended.”
“What an absolute pleasure to collaborate with Dee. We are thrilled with the content and her prompt turn around. Thank you so much for capturing our products so beautifully, Dee.”
“Omg we love how aesthetic our advent calendar looks through your pretty video, thank you for sharing your unboxing with us.”
“Absolutely fantastic work! Your content was engaging, informative, and delivered flawlessly. Highly recommend!”
“Lovely working with Dee. She delivered beautiful content in a timely manner according to our brief.”
“Dee produced her content so quickly & professionally. We were very impressed!”
“Love working with Dee, she is professional and very good at completing our requests, definitely will work again in future and recommend as well.”
Tell Dee what you're launching, promoting or trying to say, and she'll tell you the fastest way to make it look native to the feed.
